Marketing report on:-AMUL- Gujarat conjunctive Milk Marketing confederacy (GCMMF) Ltd?The Taste Of India?Prepared By: - Vidhi ShahUB ID:- 204313Date Of Submission:- 11/09/2007TABLE OF CONTENTSNO. SUBJECTPAGE NO.
1.ACKNOWLEDGEMENT32.INTRODUCTION43.STRATEGY/ POSITINING IN THE COMPETITIVE MARKET64.TARGET MARKET85.PRODUCTS116.MARKETING MIX ?4P?s OF MARKETING157.COMPETITIVE SET ?MAIN COMPETITORS IN THE MARKET178.CONCLUSION199.REFERENCES2010.APPENDIX21ACKNOWLEDGEMENTIn the beginning, I would kindred to thank all the persons who helped me lots to get along this marketing report by providing their knowledge. First of all, I would comparable to thank my tutor Geoff who gave me chance to do this assignment and withal gave me knowledge of all basic fundaments of marketing. I would excessively like to thank my friend professor Jayraj Pandya who helped me to choose this topic and also gave me all the details regarding this report. When I was pursuing my bachelors he took me to the office of Amul and that is the main reason I choose the same topic.
VIDHI SHAHUB:-204313INTRODUCTION?Amul? Gujarat Cooperative Milk Marketing Federation (GCMMF) Ltd. name itself suggests that it is related with milk. It was naturalised on September, 1994 in Gandhinagar having a capacity to handle 10 lac litre of milk in a day. it is the largest co-operative movement in India with 2.2 million milk producers organized in 10,552 co-operative societies in 2003-2004().
The plant life firstly set up at Gandhinagar, India with the purpose of to meet the requirement of getting fresh milk of the consumers of the Ahmedabad and for that he handles with all(prenominal) drop of milk. Thus, it proves the name of ?mother? in real manner. The or so important aspect of mother dairy is it has given precedency to women to supply milk and Mother Dairy also gives intelligent price to them so that they are able to survive by themselves. In the beginning its work with Liquid milk, pouch filling, butter...
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