Integrated Marketing Campaign Principles and Practices Case Study: Ballet (Performing Arts company)

Background of Hong Kong concert dance Founded in 1979, Hong Kong ballet is the solitary(prenominal) professional ballet association in Hong Kong. Under the fine direction of Stephen Jefferies, the Company offers a broad-based repertoire, c oering unsullied and neoclassical works as tumefy as original pieces with a Chinese theme. On average, HKB offers five to sixsome productions per season at various venues including Hong Kong Cultural Centre, Kwai Tsing plain and Shatin Town Hall. individually production consists of about five performances over a conclusion of one week. With the exception of The Nutcracker, a touristy festive classical piece, this production consists of about fifteen performances over a terminus of two weeks. Funding for the Company comes mainly from the Hong Kong humanistic condition Development Council, established by the Hong Kong Government in 1995 to plan, abet and support the broad development of the arts and arts education. Therefore, Hon g Kong concert dance has to fulfil social responsibilities. A current example is the Relaunch Hong Kong meshing that is taking place in Toronto. Organized by the Hong Kong flub and Trade Office, the Hong Kong concert dance will perform an original Chinese themed production, apologue of the Great Archer, in Toronto, Canada, in May 2004. guess to Mr.

Bassnio So, Director of the Hong Kong Economic and Trade Office (Canada), he said, invention of the Great Archer is about a hero who protected the world by shooting down nine of the tenner scorching suns. It symbolises how Hong Kong has recovered and re-launched itself by overcoming one difficulty by and by another since the SARS outbreak last year. The Hong Kong Ballet i! s valuate to play a dynamic role in the Hong Kong community. However, unlike the other major ballet companies in cosmopolitan cities, the Hong Kong Ballet lacks a proper home base. Other funding and tax include... If you indigence to get a full essay, order it on our website: OrderEssay.net

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